Work

LUFTHANA AIRLINES

The Brief:

Increase the sales of online ticket booking.

The Solution:

A call-to-action GIF and flash display advert banner that communicated the 5 most visited destinations for vacationers with a countdown digital timer prompting users to quickly take action and secure their seat on Lufthansa before the fare increases.

The Result:
Online ticket sale increased by 70%

McDOWELL’S WHISKY

Task:

Tie McDowell’s ‘Spirit of Friendship’ to the feelings around The World Cup without breaching FIFA guidelines for a non-sponsor.

Solution:

Sharemind negotiated ‘branding’ newspapers’ owned pictures which showed the spirit of friendship at The World Cup. These featured players and fans alike, celebrating or commiserating as friends do and appeared a day after the game.

Result:

McDowell whisky gain huge acceptance among the alcohol drinking community

CLOSE UP

Added Value for Close Up Loves Naija

Free Appearances- Wazobia, Classic, Cool and Beat

Special Discount from Hip-Hop and Trends Magazine

Free spots from Galaxy TV

Free Exposure on outdoor site at Ojodu/Berger

LIPTON

The Brief:

Recruit 200 top-middle level business executives to register for the ‘Lipton Tea Party’ (sampling in a business networking event).

Solution:

A no frills, low cost, cloud-driven campaign. No web site or Facebook page. Just 2 banners on Vanguardngr.com (leading news site) and Lindaikeji.blogspot.com (top infotainment blog) with a Google Docs form as the landing page, with a backend spreadsheet to view conversions.

Result:

650 registrations in 10 days.

Maltina Dance All

Maltina, Nigeria’s #1 malt drink by sales, wanted to add digital to support the 4th year of this reality show and deliver ‘The Biggest Maltina Dance All Ever’. This led to the highest response ever, with over 2,500 families registering for the 10 available places (previous average was less than 500).